Kraft Heinz expanded its presence in Turkey by acquiring Assan Foods in 2021, a leading producer of tomato paste, sauces, and condiments based in Susurluk, Balıkesir. Established in 1998, Assan Foods exports to nearly 50 countries and operates facilities in Balıkesir and İzmir. This acquisition supports Kraft Heinz’s growth strategy in Europe, the Middle East, and Africa, leveraging Assan Foods’ innovative product portfolio and extensive distribution network. With a focus on quality and sustainability, Kraft Heinz continues its operations through its manufacturing facility in Susurluk and commercial office in Istanbul.