AIJU is the European Technological Institute specialising in toys and children’s products. Our mission is to be your innovation partner, bringing value to your company by assisting throughout all the processes involved in creating new products based on consumer insights and bringing them to the market. We collaborate with you to differentiate your products in each market segment according to a global position that responds to real trends. AIJU proposes solutions to companies’ challenges related to circular & sustainable materials, plastic transformation processes, additive manufacturing, safety, regulatory standards, digital & immersive technologies and knowledge of children and families as consumers.